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Jul 2021

The impact of predictive forecasting on corporate control

Forecasting is essential for managers to steer businesses in dynamic environments and to manage relations with external stakeholders. Bottom up forecasting has been criticised for being intentionally or unintentionally compromised by manager interests and cognitive biases. Algorithm-based calculations such as predictive analytics are considered a promising alternative to traditional bottom up forecasting for producing neutral predictions based predominantly on historical data A study of two large multi-national companies conducted by a team from Monash University explored to how predictive analytics-based forecasts were used at a corporate level and how they contribute to managing organisations.

The impact of predictive forecasting on corporate control

A study of two large multi-national companies conducted by a team from Monash University explored to how predictive analytics-based forecasts were used at a corporate level and how they contribute to managing organisations.

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