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How target setting can unleash and enhance creativity

Oct 31, 2017 · 166.8 KB Download

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Many organisations rely on the knowledge and experiences of their employees in order to generate creative ideas for product, process, and other forms of innovation. Often, they allow their employees across rank-and-file to pursue some creative activities next to their regular job duties by specifying some time to spend away from their routine task (input target) or by incorporating budgetary slack in their regular output targets.

However, little is known about the effectiveness of these systems and the underlying mechanisms.

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File name: creative-tasks-academic-research-report.pdf

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