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Apr 2012

Sustainable business: Shared value in practice

Set against a background of underlying mistrust in their intentions, major corporations have begun to realise that they need to focus on more than short-term profit maximisation. This report examines the need for more sustainable thinking in corporate strategies and identifies the critical business model areas to concentrate on.

Michael Porter and Mark Kramer explored the idea of enhancing business competitiveness while simultaneously advancing the social conditions of the wider community. They described this concept as ‘Shared Value’. Sustainable Success: Shared Value in Practice summarises the ways Porter and Kramer suggested companies can create economic value alongside creating societal value and then provides practical illustrations of shared value creation through five case studies.

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For us it is very clear that this focus on the consumer, the customer, will ultimately build shareholder value.

Paul Polman Chief Executive Officer, Unilever

CGMA Resources

Browse the full range of Thought Leadership resources here.

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