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Jun 2016

Rethinking the business model

It may be one of the most common terms used in the corporate dictionary, but the frequency and vagueness with which “business model” is used suggests that a rethink is needed.

With this in mind, an influential panel of experts has worked with CIMA to produce a business model that brings strategy and operations together in a framework that places value at its heart.

CIMA’s business model considers the whole areas of co-determination and co-creation, where value sits and what value is to anyone at any moment. For the first time, an uncluttered approach ensures that the difference between strategy and operations is clearly defined.

CIMA’s reframing of the business model is set out in a three-step build to the final concept.

Rethinking the business model