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Feb 2017

Rethinking the business model

CIMA’s business model considers the whole areas of co-determination and co-creation, where value sits and what value is to anyone at any moment.

With this in mind, an influential panel of experts has worked with CIMA to produce a business model that brings strategy and operations together in a framework that places value at its heart.

CIMA’s business model considers the whole areas of co-determination and co-creation, where value sits and what value is to anyone at any moment. For the first time, an uncluttered approach ensures that the difference between strategy and operations is clearly defined.

CIMA’s reframing of the business model is set out in a three-step build to the final concept.

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Rethinking the business model

Simply put, the focus for all organisations should be achieving success over time. To achieve this they need to meet the needs of their customers and other stakeholders, including society as a whole. A critical stakeholder is the long-term investor but their return is dependent upon meeting customer needs in return for a fair consideration.