From banking to oil, technology to automobiles, industry reputations have been taking a pounding in recent years. Some were deserved, others weren’t.
All had financial implications for the companies involved – and their shareholders.
In this case study based report, CIMA will analyse the importance of an organisation’s reputation and how it can be managed in an era of 24 hour rolling news and increased social networking.
Issues that will be covered include understanding the difference between brand and reputation, how to quantify reputation, and how to integrate reputation in to your strategy.
Leslie Kossoff introduces her report and takes questions from an audience in London and online.