This report looks at how business models function and the factors that contribute to their success and failure. It explores examples of innovative business models disrupting their markets as well as business models which have failed. It also looks at how management accountants can help build business model resilience into strategic planning.
Our commercial environment is characterised by rapid change. New technologies are introduced, customer behaviours and desires shift with globalisation, supply and distribution chains mutate. And all at speeds unprecedented in economic history. This means that a business model which worked yesterday could fail tomorrow.
With a holistic view of their organisation, management accountants are well placed to understand this link between the business model and commercial success.
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Overwhelmingly, more value is coming from people rather than financial and physical assets. The most significant forces shaping the future business agenda for organisations – customers and employees – are also grounded in the human dimension.
Rebooting Business: Valuing the Human Dimension, CGMA, 2012