Search
31 March 2020: Coronavirus Update. The situation is fast moving and we are continuing to monitor the global situation and its impact on our members, staff, exam candidates, students and the profession. More information for Members and Students in My CIMA.

Dec 2009

A test of a company's business model

The goal of this study was to conduct formal, empirical longitudinal tests of the assumed cause-and-effect relationships in the business model of a single-unit organisation.

The research site – a medium-sized United States-based medical test equipment manufacturer  – seemed to offer the ability to conduct a ‘clean’ set of tests from a business model. 

A test of a company's business model