The meeting will be relaxed, informal and interactive so please come prepared to contribute questions, comments and your experience. Share experience, knowledge and make useful business connections.
||Are you using LinkedIn to its full potential? – Luan Wise
||How to sell yourself – Duncan Brodie FCMA, CGMA
||Business partnering - management accountants who add the most value - Robin Tidd FCAM, CGMA
||Thank you and Q&A
We’ll be hearing from;
Business partnering - management accountants who add the most value - Robin Tidd FCAM, CGMA
Finance business partnering begins after standard reports and analysis have been produced. At this point, the focus then shifts from accounting to management. This is when the disciplines of management accounting are applied in the business, and insights developed to inform decisions and improve performance.
To this end, many organisations are positioning finance people to work closely with business managers; however to perform these transforming roles, accountants must complement their core technical skills with additional analytical skills, business understanding and emotional intelligence.
The learning outcomes from this session include:
• How the role of finance is changing to better support decision making
• How finance business partnering improves decision making
• The skills and traits needed for effective business partnering
How to sell yourself – Duncan Brodie FCMA, CGMA
As an accountant you might not see yourself as being in sales. In reality, you have to sell yourself to land that next job and win that next client.
By the end of the talk you will:
- Understand what selling is and what it isn’t
- The biggest barriers to selling yourself and how to overcome them
- Better understand how others make decisions about hiring or working with you
- Be more confident in selling yourself
- Know how to sell yourself effectively
Duncan Brodie is Managing Director of Goals and Achievements Ltd. He specialises in helping accountants and professionals build their soft skills and achieve more career success.
He is a Fellow of The Chartered Institute of Management Accountants (CIMA) and a Certified Professional Coach.
Prior to setting up Goals and Achievements in March 2006 he spent 25 years in accounting and consulting roles with major organisations including PwC, Ernst & Young, Lloyds TSB and the NHS. He is a former NHS Finance Director.
Since setting up Goals and Achievements he has trained, coached and mentored in excess of 5,000 accountants and other professionals.
Are you using LinkedIn to its full potential? – Luan Wise
LinkedIn is an essential tool for business professionals. It’s a wealth of information for understanding your marketplace, your customers, your competitors as well as building and nurturing a network of connections.
Luan Wise, who has been praised for her practical, empathetic and inspirational approach to training, will share her top tips for perfecting a LinkedIn profile, the etiquette of building connections and sharing content to stay front of mind.
Luan is a chartered marketer with more than 20 years’ experience in agency, client-side and consultancy roles. She has worked across a variety of sectors including office supplies, postal services, manufacturing, recruitment, higher education and professional services – for household names such as Royal Mail, Hilton and University of Cambridge to the kinds of companies that are big in their field but unknown to the wider world.
Alongside running her consultancy business, Luan is a regular event speaker and course instructor for LinkedIn’s online learning platform. Luan is an accredited trainer for Facebook and Instagram and a coach for Google’s Digital Garage initiative. She is author of the award-winning book ‘Relax! It’s Only Social Media’ and creator of the ‘Social Media Planner’ which is listed by the Independent as one of the ‘9 best books for entrepreneurs’.
You can find out more about Luan via www.luanwise.co.uk and www.linkedin/in/luanwise