13 October 2020

Big data and business analytics


Discover how to use analytics to transform finance. Data analytics are becoming the most important means of identifying the business drivers of the organisation and therefore a major influence on its financial outcome.

Who should attend?

  • Analytics will play a vital role in the future of finance, so CFOs, finance managers, management accountants and other finance professionals will benefit.
  • CEOs, managing directors, general managers, business development managers, business planning managers, business unit managers, sales and marketing managers, engineering and HR managers will discover how analytics can profit the whole organisation.

What you will gain
A thorough understanding of the concepts of big data and business analytics, and insight into how to:

  • use the following management accounting tools and techniques for sophisticated analytics: activity-based costing, management and budgeting; product profitability and customer profitability; priority-based budgeting and cost control: driver-based planning and budgeting; customer and market value analysis; demand-driven forecasting
  • influence all managers to think analytically
  • think strategically in a total context
  • deliver insight through analytics
  • monitor organisational performance in an analytical context
  • develop innovative business models
  • use analytics to transform finance.

Programme outline
Data analytics will increasingly be recognised as the most important means of identifying the business drivers of the organisation and therefore the major influence on the financial outcome of the organisation. The programme will examine:

what is big data?

  • the 4V’s of big data – volume, velocity, variety, veracity
  • sources of big data
  • structured vs. unstructured data
  • internal and external data
  • what organisations should do about data
  • mining of appropriate data
  • how organisations could derive value out of data.

the fundamentals of business analytics

  • what are analytics? what are the sources?
  • how are analytics used in the current business climate?
  • identifying the benefits and impacts on performance and profitability
  • analytics as a source of competitive advantage
  • improving business process using analytics
  • performance scorecards enhanced through analytics
  • exploiting analytics using management accounting tools and techniques
  • identifying business drivers using analytics
  • customer and supplier analytics that drive value
  • strategic planning budgeting, forecasting and performance management
  • old tools - new methods. Analytics enhancing the management accounting toolset
  • providing in sight versus reporting the past
  • building the ideal predictive planning model
  • building organisational strategy using analytics
  • the importance of strategy in the current business climate
  • strategic models enhanced by analytics
  • driving strategic outcomes using analytics
  • analytical competition - exploiting the oceans of data
  • customer, supplier and asset analytics influencing strategic directions
  • business analytics and organisational success
  • business analytics and financial outcomes
  • how analytics can improve the decision making process
  • better alignment of resources with strategies
  • developing an analytical culture to deliver organisational success
  • moving beyond business intelligence
  • analytics and financial transformation.

This is one of a series of three CIMA Mastercourses, also including Transforming  finance professionals into business partners and Organisational risk management for finance professionals, presented by Aubrey Joachim to develop your strategic insight. Choose to attend a single course, or any combination on three consecutive days or at different times of year.

The course starts at 9.00am. Lunch and refreshments are included.
6 CPD hours (where applicable).

CIMA work in partnership with BPP Professional Education to offer CPD training courses

Booking Information

Date Location Price
13 October 2020 - 09:00 Manchester Price: GBP 634.00
Member price: £571. Plus VAT on all prices.

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Big data and business analytics

CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount.

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In-house training 
We can develop tailored training programmes to enhance the finance and business skills of staff across your organisation. To discuss how we can meet your learning and development needs please email us.

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If you have any queries please email or phone us on: +44 (0)3300 603400.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA work in partnership with BPP Professional Education to offer CPD training courses.  

This course will be delivered by BPP Professional Education Limited (“BPP”).  Accordingly, when you sign up for this course, CIMA will pass on the contact details you have provided to BPP so that they can contact you to complete your booking and process payment.  BPP will process any personal information it collects about you in accordance with its privacy policy, which is available at:

The information provided to BPP will not be used by BPP for marketing purposes.

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