18 November 2019

Boosting profits through margin management


Learn how to boost profits through ensuring your product/service and pricing strategies maximise your profit opportunity.

Who should attend?
Growth of technology applications such as Artificial Intelligence and the changing demands of industry and consumers brings a different set of pressures to bottom line profitability.

Fluency in business change process efficiency has been embraced by accountants for many years as an approach to reducing  cost and improving profit. The unexplored opportunity for boosting profits through ensuring your product/service and pricing strategies maximise your profit opportunity is something traditional accountants have not ventured into.  Today’s industry accountants recognise that finance support goes beyond providing numbers in the present fast changing environment. Understanding the business drivers of profitability particularly in terms of turnover is where forward thinking organisations are developing finance skills to better support commercial sales decisions and managing cost to serve expenditure.

If your organisation has many product lines, is experiencing pressures from competition, has complex delivery channels or is feeling left behind by advances in technology then you will benefit from attending this course.

What you will gain

  • Create opportunities to increase profit margins across your business.
  • Analyse customer and market information to enable better profit margin decisions that improve your bottom line profits.
  • Develop capability in understanding information that supports the sales team in their sales cycle and benefits marketing for targeted approaches, providing a greater value return from marketing and sales investment.
  • Develop skills in identifying the sales information to analyse from your business that provides insight of  how cost and revenue flow through the organisation.
  • Develop the capability to provide reporting solutions that support business pricing and sales decisions.
  • Learn how to analyse customer information to provide better pricing decisions and strategies.  Discover profitable sales channels and the value of exploiting a brand.
  • Improve your skills and dialogue with sales and marketing, based on evidence and deeper understanding.

Programme outline

  • Analysing your margins and investigating which customers drive cost and which maximise profit for your company.  Identifying the ‘ideal’ customer.
  • The impact of cost to serve on profit margins.   Looking under the bonnet of how cost travels at the customer fulfilment end of the service and identifying opportunities for standardizing and rationalizing for greater cost efficiency and therefore improving margins
  • Understand how technology can improve and expedite the organisations ability to analyse data and information. 
  • Learning the opportunities available to your organisation to exploit margins, through appreciating pricing strategies such as branding and segmentation.

The course starts at 9.30am. Lunch and refreshments are included.
6 CPD hours (where applicable). 

CIMA work in partnership with BPP Professional Education to offer CPD training courses

Booking Information

Date Location Price
18 November 2019 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.

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Boosting profits through margin management

CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount.

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In-house training 
We can develop tailored training programmes to enhance the finance and business skills of staff across your organisation. To discuss how we can meet your learning and development needs please email us.

Find out more 
If you have any queries please email or phone us on: +44 (0)3300 603400.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA work in partnership with BPP Professional Education to offer CPD training courses.  

This course will be delivered by BPP Professional Education Limited (“BPP”).  Accordingly, when you sign up for this course, CIMA will pass on the contact details you have provided to BPP so that they can contact you to complete your booking and process payment.  BPP will process any personal information it collects about you in accordance with its privacy policy, which is available at:

The information provided to BPP will not be used by BPP for marketing purposes.

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