07 April 2020: Coronavirus Update. The situation is fast moving and we are continuing to monitor the global situation and its impact on our members, staff, exam candidates, students and the profession. More information for Members and Students in My CIMA.

16 June 2020

Strategies and planning for growth


Discover how to identify growth potential both within the organisation and the markets it serves, and to use strategic and planning audit tools to help shape growth strategies and plans.

Who should attend?
Finance directors, financial controllers, management accountants, operational and commercial managers and change managers in all commercial sectors, plus public sector and not for profit organisations.

What you will gain
With an apparent return to economic growth and recovery, organisations should be examining ways and means by which they can capitalise on and thrive in the improving environment as well as ensuring robustness in the event of a future downturn.

The focus of this course is on identifying growth capability within the organisation itself, given its resources, skills and competencies, along with the potential to achieve growth within both its current markets and potential new markets and customer segments. It considers the strategic planning process and how a range of strategic and planning techniques and audit tools may be employed to help shape growth strategies. It also considers the pressures brought about by competition and planning for true competitive advantage as a means of overcoming these.

Programme outline

  • What happens when strategy is poor – case examples
  • What does a good strategy look like?
  • Strategic positioning – how do we look in the eyes of our customers?
  • Avoiding the “status quo” planning trap
  • Developing competitive advantage
  • Ansoff Matrix and McKinsey’s Growth Pyramid
  • Porter's Five Forces
  • Competitor analysis
  • PEST analysis
  • Value chain analysis
  • Core competencies and SWOT analysis. 

The course starts at 9.30am. Lunch and refreshments are included.  
6 CPD hours (where applicable). 

CIMA work in partnership with BPP Professional Education to offer CPD training courses

Booking Information

Date Location Price
16 June 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
10 December 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.

Strategies and planning for growth

CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount.

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In-house training 
We can develop tailored training programmes to enhance the finance and business skills of staff across your organisation. To discuss how we can meet your learning and development needs please email us.

Find out more 
If you have any queries please email or phone us on: +44 (0)3300 603400.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA work in partnership with BPP Professional Education to offer CPD training courses.  

This course will be delivered by BPP Professional Education Limited (“BPP”).  Accordingly, when you sign up for this course, CIMA will pass on the contact details you have provided to BPP so that they can contact you to complete your booking and process payment.  BPP will process any personal information it collects about you in accordance with its privacy policy, which is available at:

The information provided to BPP will not be used by BPP for marketing purposes.

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