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28 May 2020

Formulating business strategy

Category: MASTER COURSE

Good strategic thinking is at a premium in business. This course will provide delegates with a template, valuable tools, insights and tips for the development of good business strategy.

Who should attend?
CFOs, CEOs, senior executives, Function of Department leaders with responsibility for business or departmental strategy.

What you will gain
Good strategic thinking is at a premium in business. This course will provide delegates with a template, valuable tools, insights and tips for the development of good business strategy and will help you to:

  • develop a good appreciation of a strategic process which is simple to use and utterly practical
  • learn some strategic evaluation and analysis tools for both the ‘internal;’ and ‘external’ sides of the business
  • appreciate the need for ‘joined up’ strategy where the whole business is aiming at the same destination
  • consider brand strengthening strategies
  • consider the available range of threat mitigation strategies

Programme outline

Range of strategies to consider – organisation, division, department, brand, competitive, development, marketing, sales, internal (structure, values, people, technology etc), financial.

Overarching simplified strategy model/process:

  • where are we? – realistic and effective assessment of our current situation
  • where do we want to get to? – desired destination / mission / vision / articulation of intention
  • route from here to there – development of strategies
  • monitoring, adaptation and discarding of on-going strategies
  • emergent strategies

Start with the end in mind – evaluating and articulating our ‘desired destination’. How this desired destination drives everything in the business. Developing relevant business goals.

Evaluation of the ‘internal’ side – 2 models – the ‘building blocks of business’ and ‘the organisational culture model’ – getting the ‘inside’ in order – people, finance, technology, marketing – the aspects within our control.

Measuring marketing strategy effectiveness.

Evaluation of the ‘external side’ – 2 models – ‘Competitive mapping’ and ‘RADAR’.

Strategies to increase brand value and brand strength.

How to do SWOT properly – so that it adds value and drives strategic decision making.

Approaches to threats – proactive and reactive.

Summary and personal action points.

The course starts at 9.30am. Lunch and refreshments are included.
6 CPD hours (where applicable).

CIMA work in partnership with BPP Professional Education to offer CPD training courses

Booking Information

Date Location Price
28 May 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
1 October 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.

Formulating business strategy

CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount.

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In-house training 
We can develop tailored training programmes to enhance the finance and business skills of staff across your organisation. To discuss how we can meet your learning and development needs please email us.

Find out more 
If you have any queries please email cima@bpp.com or phone us on: +44 (0)3300 603400.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA work in partnership with BPP Professional Education to offer CPD training courses.  

This course will be delivered by BPP Professional Education Limited (“BPP”).  Accordingly, when you sign up for this course, CIMA will pass on the contact details you have provided to BPP so that they can contact you to complete your booking and process payment.  BPP will process any personal information it collects about you in accordance with its privacy policy, which is available at: https://www.bpp.com/professional-education/privacy

The information provided to BPP will not be used by BPP for marketing purposes.

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