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05 November 2019

Mini-MBA for professionals 2 - from strategy to marketing

Category: MASTER COURSE

Second day of the week-long Mini-MBA for professionals, which will introduce you to MBA-type thinking, giving you the holistic understanding of business that you need to transform your thinking, your potential and your career. Book the series or chose individual workshops - it could be the defining moment in your career.

Who should attend?

  • Finance and other professionals who need to develop a more rounded view of business management but who do not have the time and/or organisational resource to complete a full formal MBA course.
  • Finance professionals in smaller organisations who are expected to cover many other areas in addition to a specialist finance and accounting function.

What you will gain
The Mini-MBA for professionals can help transform your thinking, your career and your potential, giving you the knowledge that will encourage you to think more creatively and manage more effectively.

Discover the principles of strategy and leadership and how to implement them in a busy working environment. You will gain a thorough understanding of the latest business theory, which will give you an insight into the tools and techniques used by other professional members of a management team. So you can better understand their perspective and, as importantly, challenge their thinking, assumptions and proposals - or perform the function itself.

With time pressure and deadlines, finance professionals have to focus on the current tasks in hand including performance reporting, financial analysis or statutory reporting.  Many will have covered areas such as strategy, marketing and information systems while qualifying as an accountant.  But many will not have had time to refresh and/or update their knowledge of such areas. 

There is, however, often a critical point in an individual career when in order to progress a more holistic and general understanding of business is required, together with an ability to view the business from the perspectives of the other skills and disciplines typically represented at board level.  The Mini-MBA for professionals is an intensive five-day course targeted at accountants who already have the fundamental grounding in finance and accounting and so need to focus on the areas with which they are less familiar.

Programme outline

  • Understanding customer value
  • Developing a marketing strategy
  • The marketing mix and the product life cycle
  • Marketing channels and media
  • Sales generation and business development. 

The programme is subject to change.

Book the full Mini-MBA for professionals series.

This course is not an award of the BPP University; however, a certificate of attendance is available upon completion.

The workshop starts at 9.30am. Lunch and refreshments are included.
6 CPD hours (where applicable). 

CIMA work in partnership with BPP Professional Education to offer CPD training courses

Booking Information

Date Location Price
5 November 2019 - 09:30 London Price: GBP 624.00
Member price: £562. Plus VAT on all prices.


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CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount.

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In-house training 
We can develop tailored training programmes to enhance the finance and business skills of staff across your organisation. To discuss how we can meet your learning and development needs please email us.

Find out more 
If you have any queries please email cima@bpp.com or phone us on: +44 (0)3300 603400.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA work in partnership with BPP Professional Education to offer CPD training courses.  

This course will be delivered by BPP Professional Education Limited (“BPP”).  Accordingly, when you sign up for this course, CIMA will pass on the contact details you have provided to BPP so that they can contact you to complete your booking and process payment.  BPP will process any personal information it collects about you in accordance with its privacy policy, which is available at: http://www.bpp.com/professional-education/privacy

The information provided to BPP will not be used by BPP for marketing purposes.

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