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21 October 2019

The effective use of social media for professionals

Category: MASTER COURSE

How to win business and develop your network using social media: the course will cover best practice on all of the main social media platforms and provide a detailed overview of how they can be utilised on an individual and business level to raise your profile and win new business.

Who should attend?
This course is for delegates who want to improve their social media skills.  Interacting on social media is an increasingly important part of the business strategy of the modern professional services firm. The course is for people who want to realise their potential and win new business by focusing on and sharpening their online presence.  It is primarily aimed at those with a basic knowledge of social media or those who wish to build upon their existing knowledge and get up to date with recent developments.

The course will cover best practice on all of the main social media platforms and provide a detailed overview of how they can be utilised on an individual and business level, to raise profile and win new business.  It is especially relevant to accountants who are keen to build their client and third party referrer bases, improve internal and external corporate communications, enhance their brand and enter into strategic alliances.

What you will gain
This practical one day course offers a concise overview of the main social media forums (including LinkedIn, Twitter, YouTube, Google + and Facebook).  Delegates will be guided through the mechanics of each site, which works best based upon personal and business needs and a strategy for managing social media content. 

The course will assist professionals wishing to generate thought leadership, target clients or be a leader in innovation.  It will provide all of the basic social media tools in order for you to be able to use them in your job the very next day.

Programme outline 
By the end of the course you will be able to:

  • identify the key channels and develop smart strategies for utilising each social media platform to enhance personal and business reputation
  • successfully develop a larger business network using social media
  • avoid the pitfalls of posting social media content
  • understand recent trends in social media
  • develop your content strategy, learn how to prepare and write compelling copy and engage with audiences
  • prepare a social media staff policy
  • integrate your social media strategy with a wider marketing strategy and share key business knowledge to win new business
  • understand how to measure the success of campaigns. 

The course starts at 9.30am. Lunch and refreshments are included.

6 CPD hours (where applicable).

CIMA work in partnership with BPP Professional Education to offer CPD training courses

Booking Information

Date Location Price
21 October 2019 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
10 December 2019 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
30 April 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
31 July 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
26 October 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.

The effective use of social media for professionals

CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount.

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In-house training 
We can develop tailored training programmes to enhance the finance and business skills of staff across your organisation. To discuss how we can meet your learning and development needs please email us.

Find out more 
If you have any queries please email cima@bpp.com or phone us on: +44 (0)3300 603400.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA work in partnership with BPP Professional Education to offer CPD training courses.  

This course will be delivered by BPP Professional Education Limited (“BPP”).  Accordingly, when you sign up for this course, CIMA will pass on the contact details you have provided to BPP so that they can contact you to complete your booking and process payment.  BPP will process any personal information it collects about you in accordance with its privacy policy, which is available at: http://www.bpp.com/professional-education/privacy

The information provided to BPP will not be used by BPP for marketing purposes.

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