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21 July 2020

LinkedIn for professionals - a practical guide to social selling

Category: MASTER COURSE

This half day course will provide practical guidance in understanding how LinkedIn can be utilised to research new leads and contacts, build relationships and demonstrate industry or sector expertise.

Who should attend?
This programme will benefit those in business who wish to create and develop a compelling LinkedIn profile and utilise it as part of a broader Social Selling campaign.

What you will gain
This programme will provide practical guidance in understanding how LinkedIn can be utilised to research new leads and contacts, build relationships and demonstrate industry or sector expertise. The course will highlight practical steps to create or improve LinkedIn profiles through the use of examples of best practice and case studies of successful profiles. 

Programme outline

  • understand why LinkedIn is important in the context of business development and building relationships
  • understand how to align your LinkedIn profile with your personal professional brand and organisational brand
  • target potential connections and connect in right way
  • draft a powerful personal profile summary
  • use LinkedIn as a research tool
  • understand how to apply the principles of Social Selling
  • learn how to build an online communications plan and write compelling content
  • choose which LinkedIn groups to join
  • formulate strategies for monitoring your progress and understand how to maintain momentum 

The course will start at 9.30am and end at 12.45pm. Refreshments are provided.
3 CPD hours (where applicable). 

CIMA work in partnership with BPP Professional Education to offer CPD training courses

Booking Information

Date Location Price
21 July 2020 - 09:30 London - morning course Price: GBP 315.00
Member price: £284. Plus VAT on all prices.
27 October 2020 - 09:30 London - morning course Price: GBP 315.00
Member price: £284. Plus VAT on all prices.


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LinkedIn for professionals

CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount.

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In-house training 
We can develop tailored training programmes to enhance the finance and business skills of staff across your organisation. To discuss how we can meet your learning and development needs please email us.

Find out more 
If you have any queries please email cima@bpp.com or phone us on: +44 (0)3300 603400.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA work in partnership with BPP Professional Education to offer CPD training courses.  

This course will be delivered by BPP Professional Education Limited (“BPP”).  Accordingly, when you sign up for this course, CIMA will pass on the contact details you have provided to BPP so that they can contact you to complete your booking and process payment.  BPP will process any personal information it collects about you in accordance with its privacy policy, which is available at: https://www.bpp.com/professional-education/privacy

The information provided to BPP will not be used by BPP for marketing purposes.

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