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04 March 2020

How to create and develop your personal professional brand

Category: MASTER COURSE

Learn how to create and develop a compelling and effective personal professional brand in order to stand out from your competitors.

Who should attend?
This programme will benefit those in business who wish to create and develop a compelling and effective personal professional brand in order to stand out from their competitors. 

What you will gain
This programme will provide practical guidance in understanding how personal professional brands are created and developed. Delegates will be guided through examples, exercises and case studies with the object of building their own personal brand blueprint. Delegates will be left with their own personal branding action plan that they can implement immediately. 

Programme outline

  • an overview of branding
  • understand the definition and importance of personal branding in the context of business development
  • self-evaluation and the building of a personal branding statement
  • apply a range of strategic models to create and monitor your brand
  • research and describe branding within your organisation and appreciate and articulate the brand position of that business
  • evaluate the components of an effective personal professional brand
  • creating a personal brand blueprint. How to define your brand strength and value proposition.
  • understand and apply models for assessing and analysing ‘brand value’
  • understand how to define a target audience – align your skills, personal qualities and unique talents
  • learn how to write your personal profile/bio
  • learn how to build a brand communications plan and write compelling content
  • the importance of internal branding
  • understand how to utilise your brand in networking situations
  • formulate strategies for monitoring your brand 

The course starts at 9.30am. Lunch and refreshments are included.
6 CPD hours (where applicable).

CIMA work in partnership with BPP Professional Education to offer CPD training courses

Booking Information

Date Location Price
4 March 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
3 July 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
20 October 2020 - 09:30 Manchester Price: GBP 634.00
Member price: £571. Plus VAT on all prices.
6 November 2020 - 09:30 London Price: GBP 634.00
Member price: £571. Plus VAT on all prices.


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How to create and develop your personal professional brand

CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount.

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In-house training 
We can develop tailored training programmes to enhance the finance and business skills of staff across your organisation. To discuss how we can meet your learning and development needs please email us.

Find out more 
If you have any queries please email cima@bpp.com or phone us on: +44 (0)3300 603400.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA work in partnership with BPP Professional Education to offer CPD training courses.  

This course will be delivered by BPP Professional Education Limited (“BPP”).  Accordingly, when you sign up for this course, CIMA will pass on the contact details you have provided to BPP so that they can contact you to complete your booking and process payment.  BPP will process any personal information it collects about you in accordance with its privacy policy, which is available at: https://www.bpp.com/professional-education/privacy

The information provided to BPP will not be used by BPP for marketing purposes.

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