CIMA launches report on corporate reputation

04 July 2007

CIMA (the Chartered Institute of Management Accountants) has launched its report 'Corporate reputation: perspectives of measuring and managing a principal risk' today. For a free download of the report please see www.cimaglobal.com/corporatereputation.

The Institute warns that reputation risk is a topic that finance professionals should have on their agenda and goes on to explore the various perspectives on corporate reputation. Written by Dr Arlo Brady and Garry Honey, two leading experts in reputation risk, the report provides insights into how the risk to reputation should be managed and reported on from some of the key stakeholder groups that finance professionals should be aware of. These include the perspectives of legal, governance, HR and public sector representatives.

Charles Tilley, Chief Executive at CIMA, says:

"It is vital that organisations of every size and sector are aware of the importance of reputation and the attendant risks. CIMA believes that reputation should receive dedicated and specific attention from an organisation's board and management despite the challenges associated with identifying and measuring the risks associated with it."

ENDS

For further information, please contact:
Katie Scott
Senior Press Officer, CIMA
+44 (0) 20 8849 2347
Katie.Scott@cimaglobal.com

Notes to editors

1. CIMA (the Chartered Institute of Management Accountants) is the only international accountancy body with a sole focus on business. It is a world leading professional institute that offers an internationally recognised qualification in management accountancy, focusing on accounting in business, in both the private and public sectors. CIMA is the voice of over 158,000 members and students in 161 countries and is responsible for the education and training of management accountants who work in industry, commerce and not-for-profit and has more members in the public sector than any other UK based body. CIMA prides itself on the commercial relevance of its syllabus, which is in tune with the activities of high performance organisations, and evolves continually to reflect the latest developments in global business. It is committed to upholding the highest ethical and professional standards of members and students, and to maintaining public confidence in management accountancy. For more information about CIMA, please visit www.cimaglobal.com.