Marketing - an essential introduction
Event type: Mastercourse
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Date
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Location
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Price
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5 September 2012 - 09:30
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London
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Price: GBP 597.00
Members: £537.00
Corporate discount scheme: £397.00
+ VAT on all prices
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Who will benefit
Anyone wanting to demystify marketing, or with a responsibility for business development
What you can gain
- define marketing and the mix of issues that need managing
- plan a business and marketing strategy
- develop a marketing culture
- create business from existing customers or clients
- appreciate best practice use of the top ten key marketing tools
Speaker Details
The speaker will be drawn from a pool of qualified professionals who specialise in this subject. Having worked for leading organisations they will relate the course content to real life case studies.
Outline
- The fundamentals - what marketing is, and what it is not.
- Practical ways of influencing your firm's bottom line.
- How to evolve a more customer or client-focused and marketing focused culture.
The course starts at 9.30am and ends at 5.00pm. Lunch and refreshments are included.
6 CPD hours (where applicable)
Find out more
If you have any queries please email or phone us on +44 (0)845 026 4722.
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