20 May 2008
CIMA (Chartered Institute of Management Accountants) is delighted to announce the promotion of Victoria Penman to Head of Brand and Marketing Services and the appointment of Susan Bassett as Principal Business Partner in International Marketing at its global headquarters in London.
Both positions have been newly created following a reorganisation of the Brand directorate and mark exciting times for CIMA as it continues to grow into new markets. Victoria Penman joined CIMA in 2005 and previously worked as Brand Marketing Manager and Susan joins CIMA from ICAEW (Institute of Chartered Accountants in England and Wales) where she was International Marketing Manager.
Before her promotion, Victoria Penman had been successful in attaining Superbrand status for CIMA for two years running. Victoria will continue to build on her accomplishments in this area by building and maintaining a strong CIMA brand presence throughout the world as the Institute continues to achieve its vision of chartered management accountants driving the world's successful organisations.
Susan's role has been created to aid international brand development. Susan will use her expertise to support CIMA's global markets and act as the primary link with Brand across employers, recruitment, and retention channels.
Ray Perry, Director of Brand at CIMA, said:
'Victoria's promotion and Susan;s appointment to the marketing team mark a very exciting time of growth and development for CIMA globally. Marketing plays a vital role when it comes to driving the value of the CIMA brand and supporting employees around the world so that they are able to deliver CIMA's strategy. I am confident that the wealth of experience held by both delegates will make a substantial contribution to the delivery of our ambitions.'
CIMA is a world leading professional institute and the only international accounting body with a sole focus on business. It is the voice of a total of 164,000 students and members in 161 countries.
-ENDS-
For press enquiries only, please contact:
Katie Scott-Kurti
Senior Press Officer, CIMA
+44 (0) 20 8849 2347
katie.scott-kurti@cimaglobal.com
1. CIMA (the Chartered Institute of Management Accountants) is the only international accountancy body with a sole focus on business. It is a world leading professional institute that offers an internationally recognised qualification in management accountancy, focusing on accounting in business in both the private and public sectors. It is the voice of 164,000 students and members in 161 countries. CIMA is committed to upholding the highest ethical and professional standards of members and students, and to maintaining public confidence in management accountancy. For more information about CIMA, please visit http://www.cimaglobal.com/.
CIMA is responsible for the education and training of management accountants who work in industry, commerce and not-for-profit and has more members in the public sector than any other UK based body. CIMA prides itself on the commercial relevance of its syllabus, which evolves continually to reflect the latest developments in global business. CIMA has been awarded superbrand status in the UK for a second year in a row this year and for the first time in Sri Lanka. According to independent research conducted by the University of Bath School of Management, CIMA’s syllabus and examination structure are the most relevant to the needs of business of all the accountancy bodies assessed. See the CIMA Difference report for further information at www.cimaglobal.com/thecimadifference.
