Food and drink
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Cadbury Schweppes
Case study 1 (PDF 48.5KB)
Case study 2 (PDF 110KB)
Cadbury Schweppes is one of the biggest international beverage and confectionery companies in the world, with a market capitalisation of £10 billion (December 2004). With a history stretching back over 200 years, today Cadbury Schweppes employs around 55,000 people and its brands are enjoyed in almost every country around the world.
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Diageo
(PDF 228KB)
Diageo is the world's leading premium drinks business with an outstanding collection of alcohol beverage brands across spirits, wine and beer categories. The company trades in over 180 markets around the world and is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). It employs over 20,000 people worldwide with offices in around 80 countries and manufacturing facilities across the globe.
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Innocent
(PDF 274KB)
Innocent's three founders gave up their jobs over five years ago and started making Innocent smoothies. The company now employs nearly 200 people at its headquarters in London and has 26 recipes on sale and an annual turnover of £100 million. Over two million smoothies are sold every week to over 7,000 retailers across the UK and abroad.
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Kraft
(PDF 408KB)
Kraft Foods Australia is a subsidiary of Kraft Foods, the largest branded food and beverage company in the United States and the second largest worldwide. Kraft Foods produce and market many leading food brands in Australia (ie Vegemite, Philadelphia, Single, and Toblerone). Established in 1926, it is headquartered in Melbourne and has sales revenue of over A$650 million.
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Nestlé
(PDF 45KB)
Nestlé in the United Kingdom employs approximately 7,000 people and includes a portfolio of leading branded food and beverage products including, Nescafé, KitKat, Ski, Carnation and Herta. Nestlé’s first sales in the UK started in 1868, just a year after the company was founded. Nestlé opened its first UK factory in 1901. Croydon, Surrey is home of Nestlé UK Ltd’s head office and the confectionary plant at York is the largest Nestlé factory in the world covering 142 acres. Nestlé is a CIMA Training Quality Partner.
