Return on ideas: better results from finance and marketing working together
This report is about how marketing creates money: it give you the means to maximise your return on ideas and get superior results from finance and marketing.
Designing value and valuing design
This paper explores how management accounting can facilitate product development and effective design in order to enhance brand value.
Reputation – why it matters and how you can manage it
In this report, CIMA analysed the importance of an organisation’s reputation and how it can be managed in an era of 24 hour rolling news and increased social networking.