Presenting information for maximum impact
Information that influences
Principles for clarity and impact in your information
Imagine doing documents that people praise and envy. Ones that have clarity and impact and that get results. That impress and influence the Board. Imagine the impact on the rest of your working life.
Imagine no more. See how to transform all your documents and slides. Also, discover “WiT”, Jon’s alternative to bullet points that has three times the impact of bullets.
So, in just one day, learn how to create documents and slides that are better than you could have imagined – and see the rest of your working life become so much more rewarding.
Available in-house
Who will benefit
Anyone who prepares documents and slides, from one page notes to lengthy reports, from KPI packs to investment proposals, from spreadsheet printouts to presentation slides. This course will considerably enhance them all.

Comments
As an organisation we often drown in KPIs, and we have found it particularly difficult to make sense of our weekly performance results - there are just too many of them, all in different reporting formats. Within just a few days of Jon’s workshop, the team had reworked the key weekly volumes and financials with amazing results. Gone are the myriad of colours, tables and lines, and instead we have a simple, well organised report that tells a story for each key area of our business. Now at last I can see what I am looking for! Transformation in action.
Kieran McPolin, Financial Controller - Acting CFO, BT Openreach
I thought that the course overall was excellent and most enjoyable -
Mr David Capewell ACMA, Financial Controller, Dowding & Plummer Ltd
Lots to think about re improving the impact of documents
Ms Anne Evans ACMA, Financial Accountant, University of the Arts London
What you can gain
Your documents will look inviting and have clarity and impact. You’ll save your readers’ and audience’s time – they’ll understand your work more easily and reach more informed decisions more quickly. So you’ll impress people and get results.
Speaker
Jon Moon is the country’s leading expert on this topic. His course, book and ideas have effectively created a new discipline of Clarity and set the standard in business, as seen by testimonials he’s got from the ICAEW CEO, a FTSE 250 plc CEO, the Plain English Campaign, a Dragon on Ireland’s Dragons’ Den, and from numerous FDs that have seen his course in-house.
Warning: because of the success of Jon’s work, others are trying to deliver similar courses. Before booking anyone else, ask how often they’ve delivered it before and see the testimonials they got from it…
Jon has written an interesting article on clarity, which is available to read as a PDF or for further information, please visit his website.
Programme outline
9.00 Registration and coffee
9.30 Introduction
The course is one third graphs, one third tables, one third bullet points. Through numerous ‘before’ and ‘after’ examples, it covers the following and much more.
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Key course contents |
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Bullet points |
Discover "WiT", Jon’s seriously better alternative to bullet points that gives three times more impact to documents and slides. See below for what people say about WiT. |
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Business graphs |
Why most of the popular business graphs don’t work – and some great new graphs to try instead |
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Tables |
Learn to create tables that people love, not loathe |
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Document design |
Learn four simple design principles that ensure your reports and slides look smart and get the attention they deserve. Also, hear about mistakes people make with typography. |
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Writing |
How to make people want to read your work |
Bring some of your own reports and slides to the course – delegates spend part of the afternoon applying Jon’s tips and ideas to their own work. Often, it is delegates’ favourite bit of the day too.
What people say about WiT
Jon's new approach (WiT) gives documents real clarity
Plain English Campaign
Stunningly simple, yet mould-breaking. You'll never look at a bullet point the same way.
Michael Izza, Chief Executive, ICAEW (Institute of Chartered Accountants in England and Wales)
Simple ideas can change business forever. WiT is one such idea.
Dominic Burke, Group CEO, JLT Group plc
5.00 Close of seminar
6 CPD hours (for non-CIMA members)
Lunch and refreshments will be served throughout the day.