The description chartered management accountant is protected by rules because its value to the institute and to individual members – including members in practice – resides in proper use.
Such use helps extend the recognition of CIMA, its qualification, its training and the skills/professionalism of its members.
This is important for members in practice, as they will be most interested in using the description as part of their promotional activities.
Under CIMA's byelaws, use of the description is granted to the individual member – not the firm or practice.