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04 July 2017

Mini-MBA for professionals 2 - from strategy to marketing

Category: MASTER COURSE

Second day of the week-long Mini-MBA for professionals, which will introduce you to MBA-type thinking, giving you the holistic understanding of business that you need to transform your thinking, your potential and your career. Book the series or chose individual workshops - it could be the defining moment in your career.

Who should attend?

  • Finance and other professionals who need to develop a more rounded view of business management but who do not have the time and/or organisational resource to complete a full formal MBA course.
  • Finance professionals in smaller organisations who are expected to cover many other areas in addition to a specialist finance and accounting function.

What you will gain
The Mini-MBA for professionals can help transform your thinking, your career and your potential, giving you the knowledge that will encourage you to think more creatively and manage more effectively.

Discover the principles of strategy and leadership and how to implement them in a busy working environment. You will gain a thorough understanding of the latest business theory, which will give you an insight into the tools and techniques used by other professional members of a management team. So you can better understand their perspective and, as importantly, challenge their thinking, assumptions and proposals - or perform the function itself.

With time pressure and deadlines, finance professionals have to focus on the current tasks in hand including performance reporting, financial analysis or statutory reporting.  Many will have covered areas such as strategy, marketing and information systems while qualifying as an accountant.  But many will not have had time to refresh and/or update their knowledge of such areas. 

There is, however, often a critical point in an individual career when in order to progress a more holistic and general understanding of business is required, together with an ability to view the business from the perspectives of the other skills and disciplines typically represented at board level.  The Mini-MBA for professionals is an intensive five-day course targeted at accountants who already have the fundamental grounding in finance and accounting and so need to focus on the areas with which they are less familiar.

Programme outline

  • Understanding customer value
  • Developing a marketing strategy
  • The marketing mix and the product life cycle
  • Marketing channels and media
  • Sales generation and business development. 

The programme is subject to change.

Book the full Mini-MBA for professionals series and save over 30% with membership of the CIMA Corporate Discount Scheme (CDS). With membership of the scheme you would pay £415.00 +VAT per workshop - a saving of over 30% - and have £830.00 +VAT remaining for you or your colleagues to use on other Mastercourses over the coming year. Email us to find out more and join.

This course is not an award of the BPP University; however, a certificate of attendance is available upon completion.

The workshop starts at 9.30am. Lunch and refreshments are included.
6 CPD hours (where applicable). 

Booking Information

Date Location Price
4 July 2017 - 09:30 London Price: GBP 599.00
Member price: £539. CDS member price: £415. Plus VAT on all prices.
7 November 2017 - 09:30 London Price: GBP 599.00
Member price: £539. CDS member price: £415. Plus VAT on all prices.


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CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount. Save up to 30% with the CIMA Corporate Discount Scheme (CDS). Find out more at: www.cimamastercourses.com/CDS

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Tailored training 
We can tailor any of our Mastercourses to meet your needs as well as providing completely bespoke training solutions. Find out more

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If you have any queries please email or phone us on: +44 (0)3332 221608. Visit our booking page for information on how to book and pay.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA Mastercourses are held in partnership with BPP.  

CIMA on demand is our range of online CPD courses specifically designed for busy finance and business professionals who need training that's convenient and will fit around their schedule. Find out more