Case study and format

The first stage of the CIMA Global Business Challenge is to prepare a 3000 word report based on the GBC 2013 case study and scenario.

The GBC 2013 case study can be found here. Once you have completed the full registration process for your team, you’ll receive a confirmation email with a link directing you to the scenario. You should analyse the case study based on the scenario given.

Download the GBC 2013 case study (PDF 453Kb)

Tips for preparing your report

View examples of past reports for inspiration:

Eva Consulting, University of New South Wales, Australia (PDF 97KB)
Case Crackers, Nanyang Technological University, Singapore (PDF 531KB)

View our video on tips and techniques for the 2013 case study:

Considering business ethics in your report is also vital - watch our ethics animation for guidance:

Report format

Format: All reports must be submitted electronically in MS Word 2007 or PDF format.
Layout: Left aligned, 1.5pt spacing, 1 inch margin on all sides.
Font: All reports must be written in Arial, 12pt.
Word count: 3000 words (cover page, contents page and appendices do not contribute to the word count).
Cover page: Team name, name of participants, name of university and report title must be clearly written on the cover page.

Presentation format

Five minute introduction - this will include a 2 minute introduction video (requirements and specification will be available to all shortlisted teams).
20 minute presentation on the case study.
10 minute Q&A session.
All presentations must be presented using MS PowerPoint 2007.

Two page synopsis format

The two page synopsis should be a shortened version of your report, which gives some background information and key facts that support your presentation. It will be given to the judges prior to your presentation.
The synopsis must be submitted electronically in MS Word 2007 or PDF format.
It must be written in Arial, 12pt, left aligned, 1.0pt spacing, 1 inch margin on all sides.

Submission

The deadline date for each region varies. Check the deadline dates here.
Regional/ country final: To submit your report email your GBC representative or local office. Please refer to your regional page for the relevant email address.
Global final: The introduction video, presentation slides, along with the two page synopsis, must be submitted to your local CIMA office which will then be sent to the corporate centre by the published date.
Global final: team profile and university (or equivalent) profile must be submitted to your local CIMA office which will then be sent to the corporate centre.
Please note: changes cannot be made once materials are submitted to CIMA.

Requirements may vary slightly by region. Please refer to your regional page for more information.