25 January 2005
This unparalleled Conference is about improving the payback from marketing, demonstrating its effectiveness and increasing the awareness of the finance function. Only if marketers and management accountants fully understand each other's needs will marketing provide real business value.
Ray Perry, Director of Brand at CIMA, commenting on the Conference, said, "Finance and Marketing Departments have been described as 'cats and dogs' - disagreeing over the value being added by marketing activity and how to measure it. There has to be a case for change and this Conference will provide an ideal opportunity for marketing, financial and general managers to benefit from clarifying issues around driving marketing payback."
The Conference welcomes seventeen speakers including Alex Batchelor, Vice-President of Global Brand at Orange, Prof. Robert Shaw, Cass Business School and Steve Trainor, Procurement Director, Diageo GB & Ireland.
Notes to editors
CIMA members are Accountants in Business. We represent financial managers and accountants who work in industry, commerce, not-for-profit and public sector organisations. Our key activities are related to Business Strategy, Information Strategy and Finance Strategy. CIMA members are not trained in audit.
CIMA's focus is to qualify students, support members and employers, and protect the public interest. We represent the voice of over 77,000 students and 60,000 members in 154 countries.
CIMA's focus on management functions makes us unique, and we are internationally recognised as offering the financial qualification for business.
CIMA is 'rapidly becoming the chartered qualification of choice' according to recent independent research*, and we work with leading employers in the UK and around the world to train and qualify financial managers. We pride ourselves on the commercial relevance of our syllabus, which is continually enhanced to reflect the latest developments in business. In an age of growing globalisation and intensified competition, the Chartered Management Accountant is fully prepared to meet the need for timely and accurate financial information.
Our members and students work across all business sectors at all levels throughout the world, demonstrating the flexibility of the qualification
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